Amongst a community in turmoil, I decided what we needed was... Love period.

In the summer of 2020, Atlanta ignited with protests over a string of deaths at the hands of police. With heightened levels of hate vibrating through the community, I decided to take action. As a cyclist I organized a bike ride as an expression of unity.

While organizing the “Unity” ride, a simple design came to me and it was a heart with a period beside it. I felt like this design would make a statement. A statement about what the city of Atlanta needed - Love.

This symbol resonated deeply, and our Unity ride drew over 500 participants, leading to the creation of Decide Brand.

This story born amongst public turmoil describes why I have shown up everyday since, deciding to choose love. My hope is that however you choose to express it, that we may always serve as a reminder to #LovePeriod.